About the role
One of the largest motor retailers in the UK with a turnover exceeding three billion are looking for a Marketing Analyst to join their team.
This role is based in Gateshead with hybrid working available.
Supporting the digital marketing and website development functions by providing analytics and insight to the wider marketing teams, to monitor funnel performance, improve conversion and measure digital marketing campaigns/channels RoI. Provide recommendations to improve website tracking, conversion and customer data insight.
Digital marketing analytics working with stakeholders to aid lead gen and reporting against digital marketing channels
Website and marketing funnel insight to optimise marketing performance
Build, develop and maintain data models, data automation systems & dashboards
Working with colleagues for integration of 3rd party tracking and providing support to our development and digital teams
Utilising tools such as Power BI & Data Studio to provide meaningful insights and key performance metrics to senior stakeholders
Overall monitoring of marketing campaigns, channels and promotions
Looking into the use of complex multi-touch attribution models to be used for reporting purposes
Google Analytics experience within a digital marketing team
Experience with dealing with complex data and using powerful data tools such as Power BI (or similar) to present insight to management teams
Thrive in a fast-paced environment with a high level of professional curiosity and personal drive
Strong communication and cross-functional skill set with the ability to engage, listen and collaborate with teams across the business.
25 days holiday rising with length of service plus bank holidays
Access to our online rewards platform giving you cash back and discounts for multiple retailers
Preferential Service Rates
Colleague Purchase Scheme
Share Incentive Scheme
If you’re interested in this role of CRM Manager, click ‘Apply Now’ and a member of our team will be in touch.