About the role

One of the UK’s leading universities is looking for a Marketing Officer to work within their Marketing and Communications Office, based in the Northeast. You will report directly to the Senior Marketing Manager and support the function in establishing strong working relationships with clients from across the university and work collaboratively with the wider office.

Core Responsibilities

• Provide marketing expertise, including planning and co-ordinating of projects and work streams with inter-related activities

• Plan and organise own workload, with or without manager involvement, and based upon client and Business Partnering priorities

• Reactive and proactive service provision with others to deliver an excellent stakeholder experience

• Relationship building, network participation internally and externally to build and update knowledge and skills

• Supervise and advise service users and stakeholders undertaking marketing activities 

• Interpret, curate, design and present information and data to facilitate continuous improvement 

• Monitor and report on trends within own area of expertise

• Carry out more in-depth investigations, searches and research information and data to identify trends and patterns to positively impact on marketing activity

• Contribute to business meetings, working groups and committees to help shape service delivery and stakeholder expectations

Role Responsibilities

• Work with the Marketing Manager to support the respective Heads of Faculties/Departments, Professional Service Departments and the Colleges to develop marketing and communications plans that support objectives

• Produce marketing collateral, run media and social media campaigns and maintain local web presence using the tools, toolkits, training and support provided by the central Marketing and Communications team

• Facilitate prioritisation of local objectives in alignment with strategic priorities, supporting service delivery from the central MarComms team

• Manage and organise professional business and administrative service processes, activities, events and/or resources to achieve defined targets and outcomes

• Provide professional marketing guidance and advice to clients, including academic and professional service staff, within operational area

• Support the Business Partnering function in the delivery of marketing strategies and plans through the use of on and offline tools and channels 

• Ensure projects, activities, budgets and documents comply with internal University and external regulation, policy and procedures

• Record data and information accurately, provide reports and distribute information to key stakeholders in the process or service

• Use a range of digital media and tools to communicate with a diverse range of key stakeholders, both verbally and in written format who may need to access information across different geographic and time zones

• Develop, plan and deliver internal and external events and activities for stakeholders

• Establish, maintain and develop productive and ongoing relationships with stakeholders to influence perception of the University

Essential Criteria

• Excellent oral and written communication skills and the ability to develop excellent working relationships both internally and externally

• Strong interpersonal skills including motivational, negotiating, influencing and networking

• Proven IT skills, including use of Microsoft Office and web and social media

• Educated to degree level in a relevant marketing or communications discipline (or equivalent experience)

• Evidence of continuing professional development required to maintain professional recognition

• Professional marketing practitioner with knowledge and expertise used to contribute to the delivery and development of services, events and activities within the organisation

• Experience of implementing policy and procedures and involvement with future changes for a service area

• Experience of acting as a subject matter expert - providing specialist advice and guidance to a range of customers and colleagues, including more senior colleagues

• Awareness and understanding of the activities, objectives and strategic direction of the University, both current and future

• Well-developed knowledge and experience of using a range of marketing platforms and channels

• Experience of developing innovative solutions and practical implementations for strategic change

Rewards

• 27 days annual leave, plus 4 customary days and 8 bank holidays (pro-rata for part time) and the option to purchase additional leave

• Salary range - £27,000 - £34,000

• Hybrid style working

• Automatic enrolment into a pension scheme

• Corporate and local discounts

• Wellbeing resources and discounted health benefits

• Health discounts on sports and activities at Maiden Castle Health and Activity Centre

• Reward and Recognition Schemes

if you are interested in this Marketing Officer role, click apply now and a member of our team will be in touch.